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Target Corporation - Wikipedia


Handelskette in den Vereinigten Staaten




Target Corporation ist der achtgrößte Einzelhandelsgeschäft in den Vereinigten Staaten und ist Bestandteil des S & P 500 Index [2]. Gegründet von George Dayton und mit Sitz in Minneapolis, wurde das Unternehmen im Juni 1902 ursprünglich Goodfellow Dry Goods genannt, bevor es 1903 in Dayton's Dry Goods Company umbenannt wurde und später in Dayton Company im Jahr 1910. Der erste Target-Store wurde 1962 in Roseville, Minnesota, eröffnet, während die Muttergesellschaft 1967 in Dayton Corporation umbenannt wurde. Nach der Fusion wurde sie Dayton-Hudson Corporation mit der JL Hudson Company im Jahr 1969 und war im Besitz mehrerer Warenhausketten, darunter Dayton, Hudson, Marshall Field und Mervyns.

Target etablierte sich in den 1970er Jahren als die höchst verdienende Division der Dayton-Hudson Corporation. In den 80er Jahren wurde der Store bundesweit ausgebaut und in den 90er Jahren wurden unter der Marke Target neue Store-Formate eingeführt. Das Unternehmen hat als Billigchicer in der Branche Erfolg gefunden. [3] Die Muttergesellschaft wurde im Jahr 2000 in Target Corporation umbenannt und veräußerte sich 2004 von ihren letzten Kaufhausketten. Sie litt unter einem massiven und stark publizierten Sicherheitsverstoß der Kreditkarten-Daten von Kunden und dem Scheitern ihrer kurzlebigen Tochtergesellschaft Target Canada Anfang der 2010er Jahre, die jedoch durch die Expansion in den städtischen Märkten in den USA wiederbelebt wurde.

Seit dem 3. Februar 2018 betreibt Target in den Vereinigten Staaten 1.822 [1] Geschäfte. Das Unternehmen steht auf Platz 39 der Fortune 500-Liste der 2018 größten US-amerikanischen Unternehmen, gemessen am Gesamterlös. [4] Zu ihren Verkaufsformaten zählen der Discounter Target, der Supermarkt SuperTarget und die Geschäfte mit "flexiblem Format", die zuvor als CityTarget und TargetExpress bezeichnet wurden bevor sie unter dem Target-Branding konsolidiert werden. Target wird häufig für seine Betonung auf "den Bedürfnissen seiner jüngeren, imagebewussten Käufer" anerkannt, während sein Rivale Walmart stärker auf seine Strategie "immer niedriger Preise" setzt. [5]




History edit ]



Frühe Geschichte [ edit ]


Dayton's Kaufhaus im Jahr 1903

Die Westminster Presbyterian Church in der Innenstadt von Minneapolis brannte während der Panik von 1893 nieder. Ohne Versicherung Um den finanziellen Schaden zu decken, konnte die Gemeinde nicht wieder aufgebaut werden. Die Kirche appellierte an den Gemeindemitglied George Dayton, ein leeres Eckgrundstück neben der ursprünglichen Kirche in seinem Besitz zu erwerben; Gelder aus dem Immobilienverkauf ermöglichten den Wiederaufbau der Kirche, und Dayton errichtete auf seinem neu erworbenen Grundstück ein sechsstöckiges Gebäude. [6]

Dayton überzeugte die Reuben Simon Goodfellow Company, die nahe gelegene Goodfellows-Abteilung zu verlegen Laden in das neu errichtete Gebäude im Jahr 1902, obwohl sein Besitzer insgesamt in den Ruhestand ging und seine Beteiligung an Dayton verkaufte. [7] Der Laden wurde 1903 in Dayton Dry Goods Company umbenannt und 1910 in Dayton Company umbenannt. 19659017] Das Unternehmen machte seine erste Expansion mit der Akquisition des Juweliers JB Hudson & Son aus Minneapolis kurz vor dem Wall Street Crash von 1929; Sein Juweliergeschäft wies während der Weltwirtschaftskrise einen Nettoverlust aus, aber das Warenhaus überstand die Wirtschaftskrise. Dayton starb 1938 und wurde von seinem Sohn Nelson als Präsident des 14-Millionen-Dollar-Geschäfts abgelöst. [6] Nelson starb 1950 und wurde durch seinen eigenen Sohn Donald ersetzt, der mit seinen Cousins ​​die von seinen Vorgängern gesetzten presbyterianischen Richtlinien durch ein Vizepräsident ersetzt säkularer Ansatz. Das Unternehmen kaufte die Warenhausfirma Lipman's in den fünfziger Jahren und betrieb es als separate Abteilung. [8]


1960er und 1970er Jahre [ edit


John F. Geisse entwickelte das Konzept des gehobenen Rabattes Einzelhandel während der Arbeit für die Dayton Company. Mit seinen Konzepten eröffnete das Unternehmen seinen ersten Target-Discounter in der 1515 West County Road B im Vorort Saint Paul von Roseville, Minnesota. Douglas Dayton war sein erster Präsident. Der Name "Target" stammt vom Werbeleiter Stewart K. Widdess und sollte verhindern, dass Verbraucher den Discounter mit dem Kaufhaus verbinden. Im ersten Jahr wurden drei weitere Einheiten eröffnet. 1965 wurde ein erster Gewinn erzielt, der Umsatz erreichte 39 Millionen US-Dollar. Später in diesem Jahrzehnt wurde B. Dalton Bookseller als Tochtergesellschaft der Dayton Company gegründet. [7] Die Muttergesellschaft erwarb die Juweliere Shreve & Co. und JE Caldwell, die Pickwick Book Shops und die Elektronik- und Gerätekette Lechmere. [6] Es ging auch mit dem ersten Angebot von Stammaktien [6] an die Börse und errichtete sein erstes Vertriebszentrum in Fridley, Minnesota. [9] Im Jahr 1969 fusionierte die Dayton Company selbst mit der in Detroit ansässigen JL Hudson Company und bildete zusammen die Dayton-Hudson Corporation. Das neue Unternehmen, damals der 14. größte Einzelhändler in den Vereinigten Staaten, bestand aus Target und den Kaufhäusern Dayton's, Diamond's, Hudson's, John A. Brown und Lipman's. [6]

Target erzielte einen Umsatz von 200 Millionen US-Dollar, während Dayton-Hudson Team Electronics und die CD der Juweliere kaufte Peacock, Inc. und Jessop and Sons in den 1970er Jahren. [6][10] Target verzeichnete 1972 einen Gewinnrückgang, der auf das rasche Expansionstempo beim Kauf und Umbau mehrerer ehemaliger Arlan-Kaufhausstandorte zurückzuführen war. Das neue Management beschloss die Reduzierung der Überbestände von Waren und eröffnete erst einen neuen Standort in diesem Jahr. Infolgedessen wurde Target 1975 zum umsatzstärksten Produzenten von Dayton-Hudson. Dayton-Hudson wurde mit seiner Übernahme als siebtgrößter Einzelhandelsartikelhändler in den USA gegründet von Mervyns 1978. [6]


1980er und 1990er Jahre [ edit


Dayton-Hudson verkaufte Lipman's an Marshall Field (die sie als Frederick & Nelson umbenannte) und erwarb die Discounter-Kette Ayr -Way 1980 [8] und expandierte mit dem Kauf und Umbau mehrerer FedMart-Filialen im Jahr 1982 auf den Westküstenmarkt. [11] Es verkaufte die Dayton-Hudson Jewellers-Tochter an Henry Birks & Sons aus Montreal. [6] The Das Unternehmen gründete 1983 das preisgünstige Bekleidungsgeschäft Plums mit vier Standorten in Los Angeles. Im folgenden Jahr verkaufte sie die Kette an Ross Stores [12] und verkaufte die Kaufhäuser Diamond's und John A. Brown an Dillard's. [13][14][15] 1985 gründete das Unternehmen die RG Branden, eine Kette, die Textilien und Haushaltswaren verkaufte. 19659036] Standorte wurden in Miami, Orlando und Jacksonville, Florida, sowie in Atlanta, Georgia, eröffnet. [18] Die Brandens-Geschäfte wurden 1988 geschlossen. [19] Target expandierte in Südkalifornien, nachdem er fünfzig Gemco-Geschäfte im Bundesstaat in gekauft hatte 1986; In diesem Jahr verkaufte Dayton-Hudson B. Dalton Bookseller an Barnes & Noble. [7] Die Übernahme mehrerer Gold Circle- und Richway-Geschäfte unterstützte seine Expansion in den Nordwesten und Südosten der USA. [11] Im selben Jahr verkaufte Dayton-Hudson Lechmere an eine Gruppe von Investoren (einschließlich Berkshire Partners). [9]



1990 erwarb Dayton-Hudson Marshall Field's und eröffnete seinen ersten Target Greatland-Store in Apple Valley, Minnesota. Er gründete 1992 den Everyday Hero-Bekleidungsfachgeschäft mit zwei Standorten in Minneapolis, [11][19] obwohl diese 1997 geschlossen wurden. [20] Im Jahr 1993 gründete das Unternehmen eine Kette von vier Close-Out-Stores mit dem Namen "Smarts" zur Abwicklung von Clearance-Waren 1996 geschlossen. [21] 1995 wurde der erste SuperTarget-Hypermarkt in Omaha, Nebraska, eröffnet, und die Target Guest Card, die erste im Ladengeschäft befindliche Kreditkarte, wurde eingeführt. [6] J. C. Penney bot an, Dayton-Hudson 1996 für 6,82 Milliarden US-Dollar aufzukaufen, ein Angebot, das die meisten Analysten als unzureichend für die Bewertung des Unternehmens angesehen hatten. [6][22] Target blieb der Hauptwachstumsbereich des Unternehmens, während die Kaufhaus-Tochtergesellschaften eine Underperformance erzielten. [23] Die mittlere Warenhauskette von Mervyn bestand aus 300 Einheiten in 16 Bundesstaaten, während die gehobene Warenhausabteilung 26 Geschäfte von Marshall Field, 22 Hudson und 19 Dayton betrieb. [6] Um die Abteilungen herumzuschlagen, waren Mervyns und Marshall Fields Mehrere Standorte geschlossen. [6]

Dayton-Hudson übernahm 1998 die Direktmarketing-Einheit Rivertown Trading Company der Greenspring Company und die Bekleidungsfirma Associated Merchandising Corporation. [24][25] 1999, Dayton-Hudson erwarb Fedco, um seinen SuperTarget-Betrieb in Südkalifornien auszuweiten. [23][26] Der Umsatz von Dayton-Hudson stieg auf 33,7 Milliarden US-Dollar und der Reingewinn Der Betrag von 1,14 Milliarden US-Dollar wurde erstmals überschritten und der Gewinn von 1996 (463 Millionen US-Dollar) fast verdreifacht. Am 7. September 1999 führte Dayton-Hudson die Website Target.com als E-Commerce-Site als Teil seiner Discount-Retail-Sparte ein. [27]


2000er und 2010er Jahre [ edit ]


Im Januar 2000 wurde Dayton-Hudson in Target Corporation umbenannt. Zwischen 75 und 80 Prozent des Umsatzes und des Gewinns von Dayton-Hudson stammten von Target, während die Warenhäuser dazu genutzt wurden, um das Wachstum zu fördern. Das E-Commerce-Geschäft wurde von der Einzelhandelsabteilung getrennt und mit Rivertown Trading zu einer eigenständigen Tochtergesellschaft namens target.direct zusammengefasst. [28] Im Jahr darauf wurden die Geschäfte von Dayton und Hudson unter dem Namen Marshall Field umbenannt. [6][23][29] Das Unternehmen verkaufte Marshall Field's im Mai 2004 an May Department Stores und verkaufte Mervyn im September an ein Investment-Konsortium, darunter Sun Capital Partners, Cerberus Capital Management und Lubert-Adler / Klaff & Partners, LP. Im Jahr 2005 wurde Target in Bangalore, Indien, in Betrieb genommen. [30] Im Jahr 2006 vollendete Target den Bau des Robert J. Ulrich Center in Embassy Golf Links in Bangalore, und Target plante, seine Expansion nach Indien mit dem Bau zusätzlicher Büroflächen fortzusetzen am Mysore Corporate Campus und eröffnete erfolgreich eine Niederlassung in Mysore. [30] [31]

Am 13. Januar 2011 kündigte Target seine erste internationale Expansion nach Kanada an beim Kauf der Pachtstände für bis zu 220 Geschäfte der kanadischen Verkaufskette Zellers, im Besitz der Hudson's Bay Company. Der Deal wurde für 1,8 Milliarden Dollar angekündigt. Im März 2013 eröffnete Target seine ersten kanadischen Filialen. Zu seinem Höhepunkt verfügte Target Canada über 133 Filialen. Die Expansion nach Kanada war jedoch mit Problemen behaftet, einschließlich Problemen mit der Lieferkette, die zu Filialen mit Gängen mit leeren Regalen und zu höheren Verkaufspreisen als erwartet führten. In Kanada erzielte Target Canada Verluste in Höhe von 2,1 Milliarden US-Dollar, und die misslungene Expansion des Geschäfts wurde von den kanadischen und US-amerikanischen Medien als "spektakulärer Misserfolg", [32] "eine unversehrte Katastrophe", [33][34] und "ein Goldstandard" bezeichnet Fallstudie, was Einzelhändler nicht tun sollten, wenn sie einen neuen Markt erschließen. "[35] Am 15. Januar 2015 gab Target bekannt, dass alle 133 seiner kanadischen Filialen bis Ende 2015 geschlossen und liquidiert sein werden. [36] Der letzte Die Geschäfte von Target Canada wurden am 12. April 2015 weit vor dem ursprünglichen Zeitplan geschlossen. [34]

Am 2. Oktober 2017 kündigte Target einen neuen Online-Bestellservice an, der unter dem Namen Drive Up bekannt ist Gäste können Waren online zur Abholung außerhalb des Geschäfts bestellen. Gäste klicken auf die Schaltfläche "Ich bin auf dem Weg", wenn sie zu ihrem Geschäft unterwegs sind. Sie halten sich auf ausgewiesenen Parkplätzen vor, und bald kommt ein Mitglied des Target-Teams heraus, um sie mit ihrer Bestellung zu begrüßen. [37]

Am 19. Oktober 2017 kündigte Target an, dass sie eine Kleinformatgeschäft und das erste Geschäft in Vermont in der University Mall in South Burlington im Oktober 2018 [38]. Der Laden ersetzt den früheren Bon-Ton (ursprünglich Almy's und später Steinbach), der im Januar 2018 geschlossen wurde.

Im Dezember 2017 kündigte Target die Absicht des Unternehmens an, Shipt, einen internetbasierten Lebensmittel-Lieferservice, für 550 Millionen US-Dollar zu erwerben. Die Akquisition soll die Lieferung am selben Tag unterstützen und besser mit Amazon konkurrieren. [39] Ende 2017 und Anfang 2018 begann Target, die Arbeitszeit ohne Vorankündigung zu kürzen, um die monatlichen Gewinnberichte zu erhöhen. [ zitiert ] Darüber hinaus kündigte Target im Februar 2018 an, das Vertriebsmodell für CDs, DVDs und Blu-ray-Discs zu ändern, um sie ausschließlich auf Notfallbasis anzubieten, wobei er den Absatz von physischen Medien zugunsten von digitale Downloads und Streaming. [40]


Finanzen [ edit













































































Jahr
 Umsatz
in mil. USD $
 Nettoeinkommen
in Mio. USD $
 Gesamtvermögen
in Mio. USD $
 Mitarbeiter
 Stores
2005
 46.839
 3,918
 32,293
 292.000
 1,308
2006
 52,620
 2,408
 34.995
 338.000
 1.397
2007
 59.490
 2.787
 37.349
 352.000
 1.488
2008
 63.637
 2.849
 44.560
 366.000
 1,591
2009
 64.948
 2,214
 44,106
 351.000
 1.682
2010
 65.357
 2,488
 44.533
 351.000
 1,740
2011
 67,390
 2.920
 43.705
 355.000
 1.750
2012
 69.865
 2.929
 46,630
 365.000
 1763
2013
 73.301
 2.999
 48,163
 361.000
 1.778
2014
 71,279
 1971
 44.553
 366.000
 1.917
2015
 72,618
 -1.636
 41,172
 347.000
 1790
2016
 73.785
 3.363
 40,262
 341.000
 1.792
2017
 69.495
 2,737
 37,431
 323.000
 1.802
2018
 71.879
 2.934
 38.999
 345.000
 1.822

[41]


Speicherformate [ edit ]


Target [ edit



Der erste Target der in Roseville eröffnet wurde , Minnesota, am 1. Mai 1962. [42] Gegenwärtige Grundstücke sind ungefähr 135.000 Quadratfuß (12.500 m 2 ) und verkaufen allgemeine Handelswaren einschließlich Hardlines und Softlines. [43] Während viele Target-Geschäfte einem Standard folgen Big-Box-Architekturstil, [44] Das Unternehmen hat sich seit August 2006 darauf konzentriert, "jeden neuen Laden individuell anzupassen, um eine lokal relevante Erfahrung [...] zu gewährleisten, die den Bedürfnissen der Umgebung am besten entspricht". [45] Zunächst wurden nur SuperTarget-Standorte betrieben Starbucks Coffee-Theken, obwohl sie 2003 durch ihre erweiterte Partnerschaft in die allgemeinen Warenhäuser integriert wurden. [46] Mehrere Standorte umfassen Target Optical, Target Photo und Target Pharmacy Abteilungen; Die letztere Abteilung wurde 2015 von CVS Health erworben und begann im Februar 2016 als Stores-in-Stores unter den Mastheads CVS Pharmacy und MinuteClinic. [47]

Target führte den Prototyp "PFresh" ein im Jahr 2006, die ihr Sortiment an Lebensmittelläden um bis zu 200 Prozent ausweiteten. Neu errichtete Läden, die dem PFresh-Format folgen, sind rund 140 Quadratmeter (19459111 2 ) größer als Objekte ohne Lebensmittel, behalten jedoch das Target-Branding bei, da ihre Angebote erheblich eingeschränkter sind als SuperTarget. Das Unternehmen hat im Jahr 2006 109 Filialen entsprechend umgestaltet und im Jahr darauf weitere 350 Filialen renoviert. [48] Die Entscheidung des Unternehmens, seine Gartencenter zu schließen, eröffnete ab 2010 Flächen für die PFresh-Erweiterung und größere saisonale Abteilungen. [49]


Super Target [ edit ]



Der erste Standort von Target Greatland wurde im September 1990 in Apple Valley, Minnesota, eröffnet. Sie waren etwa fünfzig Prozent größer als traditionelle Target-Stores und waren Vorreiter für Unternehmensstandards eine wachsende Zahl von Kassen und Preis-Scannern, größere Gänge, erweiterte Apotheken- und Fotoabteilungen sowie ein Food-Court. Target Greatland-Standorte wurden seit dem PFresh-Format ab 2009 in Läden umgewandelt. [26]

Der erste Super Target -Harmarkt eröffnete 1995 in Omaha, Nebraska, und wurde erweitert nach dem Konzept von Target Greatland mit der Einbeziehung einer kompletten Lebensmittelabteilung. [42] Das Unternehmen erweiterte sein Sortiment an Lebensmitteln im Jahr 2003 und nahm den modifizierten Slogan "Eat Well. Pay Less" an. (in Anlehnung an den Slogan "Expect More. Pay Less.") im Jahr 2004. [42][51] In den frühen 2000er Jahren waren an 43 Standorten (von fast 100) E-Trade-Handelsstationen zu finden, obwohl alle bis Juni 2003 nach E -Trade entschied, dass "wir es nicht schaffen, einen profitablen Vertriebsweg zu schaffen." [52]

Beim Vergleich mit den Rivalen Walmart Supercenter SB-Warenhäusern meinte der damalige Geschäftsführer Gregg Steinhafel, dass Walmart tätig sei Wie "ein Lebensmittelhändler, der zufällig auch allgemeine Waren verkauft", wies die weniger aggressive Expansion der SuperTarget-Stores auf ihre Position hin, die die Lebensmittelindustrie als "hochwirksames, kostengünstiges" Nebenprojekt darstellt. [51] The Das Unternehmen betreibt ab September 2015 239 SuperTarget-Standorte, [53] die jeweils eine Schätzung von 174.000 Quadratfuß (16.200 m 2 ) umfassen. [54]


Flexibles Format Target [ edit ]]



Typische Zielorte sind ca ungefähr 135.000 Quadratfuß (12.500 m 2 ), der Großteil des "flexiblen Formats" von CityTarget hat eine Verkaufsfläche von 80.000 Quadratmetern (7.400 m 2 ). Die ersten Geschäfte wurden im Juli 2012 in Chicago, Los Angeles und Seattle eröffnet. [43] Der 15.000 m² große Standort in Boston ist das größte CityTarget und wurde im Juli 2015 eröffnet. [19659187] TargetExpress lagert Schwebeflug um 14.000 Quadratfuß (1.300 m 2 ) bis 21.000 Quadratfuß (2.000 m 2 ); die erste wurde im Juli 2014 in Dinkytown in der Nähe der University of Minnesota eröffnet. [56] Produkte in diesen flexiblen Formateigenschaften werden normalerweise in kleineren Paketen verkauft, die sich an Kunden richten, die öffentliche Verkehrsmittel benutzen. An Orten, die in College-Communities errichtet wurden, befindet sich häufig eine erweiterte Abteilung für Wohnungseinrichtungen und Wohnheime. [57] Im August 2015 kündigte Target an, dass es ab Oktober diesen Jahres seine neun CityTarget- und fünf TargetExpress-Geschäfte in Target umbenennen werde. Unsere Filialen haben eines gemeinsam: Sie sind alle Target. "[55] Die ersten Geschäfte mit flexiblem Format unter dem einheitlichen Namensschema wurden im selben Monat in Chicago, Rosslyn, San Diego und San Francisco eröffnet. [58] Das Unternehmen wurde eröffnet ein 45.000 Quadratmeter großes Geschäft in der Tribeca-Nachbarschaft von New York im Oktober 2016. Drei weitere Geschäfte ähnlicher Größe werden im Oktober 2016 in Philadelphia, Cupertino und in der Gegend um die Penn State University eröffnet. [3] In der Innenstadt befindet sich auch ein Innenstadt-Target Portland, Oregon.

Nahezu alle geplanten Eröffnungen bis 2019 sind Kleinformate, was weniger als 50.000 Quadratmeter beträgt. [3] Das Ziel dieser Kleinformatgeschäfte ist es, das Geschäft von Tausendjährigen Kunden zu überzeugen. Die fast 30 neuen Standorte werden in College-Städten oder dicht besiedelten Gebieten liegen. [3]


Tochtergesellschaften [ edit ]


Finanz- und Einzelhandelsdienstleistungen edit ]


Finanz- und Einzelhandelsdienstleistungen (FRS) früher Target Financial Services (TFS) : Die Kreditkarten von Target, die als Target REDcard (ehemals Target Guest Card) bezeichnet werden über die Target National Bank (vormals Retailers National Bank) für Verbraucher und über die Target Bank für Unternehmen. Target Financial Services überwacht auch Guthaben bei GiftCard. Target führte seine PIN-x-Debitkarte, die Target Check Card, ein, die später als Target Debit Card umbenannt wurde. Die Target Debit Card zieht Geld vom bestehenden Girokonto des Kunden ab und ermöglicht bis zu 40 US-Dollar "Cash Back". Mit der Debitkarte können Gäste bei jedem Einkauf fünf Prozent sparen. Ende 2017 ersetzte Target den REDcard-Slogan "Save 5% Today, Tomorrow & Everyday with Target REDcard", als er neue Vorteile für REDcard-Inhaber einführte, indem er exklusive Produkte auf Target.com anbot und Vorbestellungen mit "Exclusive Savings. Exklusive Extras" anbot. "


Target Sourcing Services [ edit ]


Target Sourcing Services (TSS) : Diese globale Sourcing-Organisation sucht nach Waren aus der ganzen Welt und hilft beim Import Waren in die Vereinigten Staaten. Solche Waren umfassen Kleidungsstücke, Möbel, Bettwäsche und Handtücher. TSS verfügt über 27 Full-Service-Büros, 48 ​​Qualitätskontrollbüros und sieben Konzessionäre auf der ganzen Welt. TSS beschäftigt 1.200 Mitarbeiter. Seine Ingenieure sind für die Bewertung der Fabriken verantwortlich, die mit Target Corporation Geschäfte im Hinblick auf Qualität sowie Fragen der Arbeitsrechte und des Umladens tätigen. [59] TSS wurde 1998 von der Target Corporation übernommen und 1916 als Associated Merchandising Corporation gegründet zuvor im Besitz der von ihr betreuten Kunden. [ Zitat benötigt ] Target Sourcing Services stellte den Betrieb in seiner Warenhausgruppe ein, der Abteilung der ehemaligen Associated Merchandising Corporation, die als Einkaufsbüro fungierte Saks, Inc., Bloomingdale's, Stage Stores Inc., TJMaxx und Marshalls. [25]


Handelsmarken [ edit ]


. Zielmarken ist die Markenmanagementabteilung des Unternehmens, die das Unternehmen beaufsichtigt Private Label-Produkte des Unternehmens. Darüber hinaus ist Bullseye Dog ein Maskottchen und Bullseye Design und 'Target' sind eingetragene Warenzeichen von Target Brands.


  • Archer Farms Lebensmittelprodukte,

  • Market Pantry Lebensmittelprodukte,

  • Simply Balanced Lebensmittelprodukte,

  • Sutton & Dodge eine erstklassige Fleischlinie

  • Borken eine Outdoor-Ausrüstung für Campingausrüstung,

  • Room Essentials eine preiswerte Haushaltswarenlinie,

  • Boots & Barkley eine Tierfutter- und Versorgungsleitung

  • Merona eine Bekleidungsmarke, die 1991 von Target gekauft wurde;

  • Mossimo Supply Co. eine Bekleidungslinie. In Partnerschaft mit dem Markeninhaber Iconix Brand Group

  • Xhilaration einer Linie für Damen- und Mädchenbettwäsche, Kleidung, Accessoires und Intimates.

  • Gilligan & O'Malley einer Marke für Intimates und Schlafbekleidung für Frauen

  • Schwelle eine Premium-Möbellinie;

  • Cherokee Kinder- und Frauenkleidung (Am 10. September 2015 wurde bekanntgegeben, dass Target Stores die Marke nicht mehr tragen werde, wenn seine Lizenz bei Cherokee Inc läuft am 31. Januar 2017 aus. Sie wurde durch Cat & Jack ersetzt.

  • Circo Kleidung für Kleinkinder und Kinder (nach Pillowforts Debüt aufgelöst)

  • bis . Target hat eine Neueinführung der Marke Target als up & up herausgegeben, um eine erweiterte Produktauswahl und ein neues Design hinzuzufügen. Die Marke up & up bietet wichtige Produkte wie Haushalts-, Gesundheits-, Schönheits-, Baby- und Körperpflegeprodukte. Die Marke behauptet, nationale Marken mit gleichwertiger Qualität zu einem Bruchteil der Kosten anbieten zu können, was einer Einsparung von durchschnittlich 30 Prozent entspricht. [60] Ab September 2009 bietet up & up über 800 Produkte in 40 Kategorien an. [61]

Andere Privatkunden Labels umfassen zehn kürzlich veröffentlichte Marken,


  • Pillowfort eine Bettwäsche für Kinder und

  • Cat and Jack eine Kollektion für Kinder und Bekleidungsstücke.

  • Cloud Island eine Linie für Babys und Bettwaren. 19659210] Projekt 62 eine Haushaltswarenlinie, die Room Essentials ersetzt.

  • Goodfellow & Co. eine Bekleidungslinie für Männer.

  • A New Day eine Bekleidungslinie für Frauen. 19659210] JoyLab eine Fitness-Bekleidungslinie.

  • Universal Thread eine Denim-Lifestyle-Marke (erhältlich ab Februar 2018)

  • Hearth and Hand eine Wohn- und Lifestyle-Marke, in Zusammenarbeit mit Magnolia

  • Original Use männliche Bekleidungsmarke

  • Wild Fable weibliche Bekleidungsmarke

Die neuen Marken wurden im Juli 2016 während des Schulbeginns eingeführt. Nach dem Launch machte die Marke für Bekleidung und Bettwaren einen großen Erfolg und war erfolgreich. Zielmanager behaupten, die neuen Marken hätten ihren Umsatz nur im ersten Jahr um 1 Milliarde US-Dollar gesteigert und ihren Umsatz um 15% gesteigert. [62]


Website [ edit


Target.com

Screenshot


Target.com screenshot.jpg

Art der Website

E-Commerce
Website target.com
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Kommerziell Ja
Registrierung Optional
Aufgelegt 2000, August 2011 ; Vor 7 Jahren ( 2011-08 ) (Rebrand)
Aktueller Status Online

Target.com besitzt und überwacht die E-Commerce-Initiativen des Unternehmens wie die Target.com-Domäne. Sie wurde Anfang 2000 als target.direct gegründet und entstand aus der Trennung der bestehenden E-Commerce-Aktivitäten des Unternehmens von der Einzelhandelsabteilung und der Zusammenführung mit der Direktmarketing-Einheit Rivertown Trading zu einer eigenständigen Tochtergesellschaft. [28] 2002, target. direct und die Tochtergesellschaft von Amazon.com, Amazon Enterprise Solutions, schlossen eine Partnerschaft, in der Amazon.com für Target.com Auftragsabwicklung und Gastdienste gegen feste und variable Gebühren erbringen würde. Nachdem das Unternehmen 2004 Marshall Field's und Mervyns verkauft hatte, wurde target.direct zu Target.com. Die Domain target.com zog laut einer Umfrage von Compete.com bis 2008 mindestens 288 Millionen Besucher pro Jahr an. [64] Im August 2009 kündigte Target an, dass sie eine neue Target.com-Plattform bauen und verwalten werden , unabhängig von Amazon.com. Diese neue Plattform sollte 2011 vor der Weihnachtszeit eingeführt werden. Vor der Ankündigung hatten Target und Amazon ihre Partnerschaft bis 2011 verlängert. [65] Im Januar 2010 kündigte Target seine Lieferantenpartner für das Re-Plattforming-Projekt an. Zu diesen Partnern gehören unter anderem Sapient, IBM, Oracle, Endeca, Autonomy, Sterling Commerce und Huge. [66] Das am 23. August 2011 offiziell neu gestartete Target.com startete die Partnerschaft mit Amazon.com. [67]


Ehemalige Tochtergesellschaften [ edit ]


  • Target Portrait Studio war eine Kette von Portraitstudios, die sich in ausgewählten Target-Stores befanden. Die Kette, die von Lifetouch betrieben wurde, wurde 1996 eröffnet und am 28. Januar 2017 eingestellt. [68]

Vertriebszentren [ edit



Stand Mai 2016 Target Das Unternehmen betreibt 39 Vertriebszentren in den Vereinigten Staaten. [69] Target hat im Jahr 2006 drei neue Vertriebszentren (Rialto, Kalifornien, DeKalb, Illinois) und eines im Jahr 2009 (Newton, North Carolina) eröffnet, um das Wachstum seiner Geschäfte zu unterstützen. Mit Ausnahme der vom Lieferanten gelieferten Artikel, z. B. Grußkarten und Soda, versenden diese Vertriebszentren Artikel direkt an die Target-Filialen. Im Gegensatz zu Walmart stammt die Lebensmittelauswahl von Target nicht aus eigenen Vertriebszentren, sondern aus den Unternehmen, mit denen Target eine Partnerschaft eingegangen ist. [7]

Das erste Vertriebszentrum der Einzelhandelskette wurde in Fridley, Minnesota, eröffnet , 1969. Sie umfasste ein computergestütztes Vertriebssystem und wurde als Northern Distribution Center bezeichnet. Während dieser Zeit bestand die Kette aus siebzehn Filialen, nachdem sie nach Oklahoma und Texas expandiert war. [70]

. Am 9. August 2004 gab Target seinen Lieferanten bekannt, dass sie einen Prozess durchführen würden die Auswirkungen der Identifikation von Radiofrequenzen auf die Effizienz des Supply Chain Managements im Großraum Dallas-Fort Worth. Diese Studie umfasste ein Target-Distributionszentrum und zehn nahe gelegene Target-Stores. Hier würden RFID-Tags auf den Barcodes von Paletten und Kartons angebracht, um die Waren von den Lieferanten zum Distributionszentrum und vom Distributionszentrum zu den Geschäften zu verfolgen. [71] Ab 2009 war RFID aus dem Handel genommen worden Dallas-Fort Worth speichert.

Am 27. Januar 2009 gab Target die Schließung seines Vertriebszentrums in Maumelle, Arkansas, bekannt, dem zweitältesten des Unternehmens. Als Grund wurde die Notwendigkeit genannt, sicherzustellen, dass Target langfristig wettbewerbsfähig bleibt. [72]

In den Geschäften von SuperTarget und PFresh werden Frischwaren, Kühl- und Tiefkühlprodukte benötigt. Lebensmittelvertriebszentren im Besitz von SuperValu werden von Target seit vielen Jahren genutzt. In October 2003, SuperValu's facility in Phoenix, Arizona, was converted to serve Target exclusively.[73] The same change was implemented at the SuperValu center in Fort Worth, Texas.[74] A new distribution center was constructed by Target in Lake City, Florida, to serve the Southeast, but it is operated by SuperValu.[73] A fourth center in Cedar Falls, Iowa, opened in 2009 and is unique in that it is located adjacent to a standard Target Distribution Center, each utilizing the same dispatch office.[74] Other warehouses owned by SuperValu are still used in other regions, but Target plans to replace those over the next few years.[73] In Colorado, stores are serviced through FreshPack Produce Inc. of Denver.[7] In the mid-Atlantic region/Philadelphia market, C&S Wholesale Grocers services the fresh produce, meat, dairy, bakery, & frozen needs to "PFresh" stores.

The company operates four facilities to receive shipments from overseas manufacturers and suppliers. They are located near ports at Rialto, California; Savannah, Georgia; Lacey, Washington; and Suffolk, Virginia. Merchandise received is sent directly to Regional Distribution Centers. Internet sales orders from the Target Direct division, which operates from the Target.com website, are processed by the facility in Woodbury, Minnesota, with some support from Savannah, Georgia, and other vendors. New centers opened in Ontario, California, and Tucson, Arizona, in 2009.[74]


Corporate affairs[edit]


Headquarters[edit]


Target Plaza South, a portion of the Target Corporation headquarters complex in downtown Minneapolis; the building originally featured the Target Light System, created by using 3M light pipes[75] but was replaced by more energy-efficient LEDs in 2011.[76]

Target Corporation has its headquarters on Nicollet Mall in Minneapolis,[77] near the site of the original Goodfellows store.[citation needed] The complex includes Target Plaza North and Target Plaza South. Ryan Companies developed the complex, and Ellerbe Becket served as the architect. Target had the approximately $260 million complex developed to provide one location of office space for 6,000 employees. The 14-story Target Plaza North has 600,000 square feet (56,000 m2) of office and retail space while the 32-story Target Plaza South has 1,250,000 square feet (116,000 m2) of space.[78]

Brian Cornell is the CEO of Target Corporation. In January 2016, Cornell began making home visits in an effort to understand better the needs and desires of his customers.[79] In January 2016, Target fired Tina Tyler from her job as chief stores officer. She was replaced with long-time employee Janna Potts.[80]


Diversity[edit]


The company states that "individuality may include a wide spectrum of attributes such as personal style, age, race, gender, ethnicity, sexual orientation, language, physical ability, religion, family, citizenship status, socio-economic circumstances, education, and life experiences."[81]

The Target employee diversity initiative is called "All Together Target".[82] It specifically seeks to work with vendors and contractors that are owned by minorities or women.[83]

In February 2012, the company extended the team member discount to same-sex partners of employees. It had received a 100 on the Human Rights Campaign Corporate Equality Index Score, prior to donating funds to Minnesota Forward.[84]

The National Association for the Advancement of Colored People has repeatedly given Target failing grades on its annual Economic Reciprocity Initiative report card, a measure of the company's "commitment to the African-American citizenry". In 2003 and 2005, the NAACP has rated Target an "F" on this report; in 2004, Target was rated a "D-".[85][86][87] In 2006, when Target was asked why it didn't participate in the survey again,[88] a representative explained, "Target views diversity as being inclusive of all people from all different backgrounds, not just one group."[89]

In February 2006, the National Federation of the Blind (NFB) filed a class action discrimination lawsuit in Northern California's Alameda County Superior Court, claiming that Target's commercial website contains "thousands of access barriers that make it difficult, if not impossible, for blind customers to use."[90] Target Corporation settled the lawsuit in October 2008, paying $6 million and agreeing to work with the NFB over the next three years improving the usability of the Target.com site.[91]
August 24, 2009, the United States Equal Employment Opportunity Commission (EEOC) filed a discrimination lawsuit against Target Corporation for unlawfully denying reasonable accommodation to an employee with multiple disability-based impairments and substantially reducing his work hours due to the medical conditions.[92] According to the claims in the EEOC press release, Target's actions violated Title I of the Americans With Disabilities Act (ADA) and Title I of the Civil Rights Act of 1991.[93]


Philanthropy[edit]


Target Corporation is consistently ranked as one of the most philanthropic companies in the US. It ranked No. 22 in Fortune magazine's "World's Most Admired Companies" for 2010, largely in part to the donation efforts of the company as a whole.[94] According to a November 2005 Forbes article, it ranked as the highest cash-giving company in America in percentage of income given (2.1%).[95] Target donates around 5 percent of its pre-tax operating profit; it gives over $3 million a week (up from $2 million in years prior) to the communities in which it operates. It also gives a percentage of charges from its Target Visa to schools designated by the cardholders. To date, Target has given over $150 million to schools across the United States through this program.

Further evidence of Target's philanthropy can be found in the Target House complex in Memphis, Tennessee, a long-term housing solution for families of patients at the city's St. Jude Children's Research Hospital. The corporation led the way with more than $27 million in donations, which made available 96 fully furnished apartments for families needing to stay at St. Jude over 90 days.

Target has a no-solicitation rule at its properties, as it seeks to provide a "distraction-free shopping experience for its guests." Exemptions to this policy were previously made for the Salvation Army red kettles and bell-ringers outside Target stores during the holidays through Christmas. In 2004, however, Target asked the organization to explore alternate methods to partner with Target. Target donates to local Salvation Army chapters through its grant program and annually to the United Way of America (the Salvation Army is a member of the United Way coalition).

In 2005, Target and the Salvation Army[96] created a joint effort called "The Target/Salvation Army Wish List", where online shoppers could donate goods to the organization for hurricane victims by buying them directly from Target.com between November 25, 2005, and January 25, 2006. In 2006, they created another joint effort called "The Target/Salvation Army Angel Giving Tree",[97] which is an online version of the Salvation Army's Angel Tree program;[98] in addition to donating proceeds made from the sales of limited edition Harvey Lewis angel ornaments within Target's stores. During the Thanksgiving holiday of 2006, Target and the Salvation Army partnered with magician David Blaine to send several families on a shopping spree the morning of Black Friday. The challenge held that if Blaine could successfully work his way out of a spinning gyroscope by the morning of Black Friday, then several families would receive $500 shopping certificates. The challenge was completed successfully by Blaine.[99]

During disasters, Target has been a major benefactor for relief efforts. Target provided monetary and product donations during the September 11 attacks; it also donated money for relief efforts for the 2004 tsunami in South Asia and donated $1.5 million (US) to the American Red Cross in the aftermath of Hurricane Katrina in 2005. It also allowed its store properties in the affected area to be used as command centers for relief organizations and donated supplies such as water and bug spray.

Target will often donate its unused, returned or seasonal merchandise (particularly clothing) to Goodwill Industries.


Environmental record[edit]


In 2007, Target Corporation agreed to reduce their sales on all materials containing polyvinyl chloride (PVC).[100] Testers found toxic lead and phthalates and large amounts of PVC in toys, lunchboxes, baby bibs, jewelry, garden hoses, mini blinds, Christmas trees, and electronics.[100] Several studies have shown that chemicals in vinyl chloride can cause serious health problems for children and adults.[100] The University of Illinois Medical Center in Chicago states that people who use products containing PVC can become exposed with harmful toxic phthalates and lead, which eventually can become a big contributor with dioxins.[100] Lois Gibbs, executive director of the Center for Health, Environment, and Justice, stated, "Target is doing the right thing by moving away from PVC and switching to safer alternatives."[100] Other companies reducing the PVC on their shelves include Walmart, Microsoft, Johnson & Johnson, Nike, and Apple.[100] Target stores have been taking environmental measures by reusing materials within their stores and recycling products such as broken hangers, cardboard, and rechargeable batteries.[101] Target is beginning to reduce energy use with energy-efficient storefronts and reducing waste with recycling programs.[102] All Target stores in the United States use plastic carts with metal frames. In mid-2006, Target took it a step further when it began introducing a newer cart design made entirely of plastic. It also uses the same design in its hand-use baskets.[103]

Target released a 13-page report in 2007 that outlined their current and future plans for becoming more earth-friendly according to LEED. Such efforts include installing sand filtration systems for the stores' wastewater. Recycling programs will be aimed at garment hangers, corrugated cardboard, electronics, shopping carts, shrink wrap, construction wastes, carpeting and ceiling tiles and roofing materials. All stores in Oklahoma will be partnered with Oklahoma Gas & Electric to exclusively use wind power for all Target stores in order to reduce greenhouse gas emissions. Stores nationwide use only LED and fluorescent lights and low-flow restrooms that reduce waste water by 30%. Some Target stores are installing roof gardens or green roofs, which absorb storm water and cut down on surface runoff, mitigate temperature fluctuations and provide habitats for birds. There are currently four green-roof Target stores in Chicago.

Target carries over 700 organic and alternative products from brands such as Archer Farms, Burt's Bees, and Method Products. They also sell clothes made from organic cotton, non-toxic cleaners, low-energy lighting and electronics, non-toxic and non-animal tested cosmetics, and furniture made from recycled materials. As of June 2007Target has been offering reusable shopping bags as an alternative to disposable plastic bags. Target gift cards are made from corn-based resins. All of the stores' packaging is done with a modified paperboard/clamshell option and has goals for phasing out plastic wrap completely.[104]

In collaboration with MBH Architects, Target's first "green" building was a 100,000+ square foot Target store built in 1995 in Fullerton, California. It was a part of the EPA Energy Star Showcase for its use of skylights that cut the original energy consumption by 24% with a 5-year payback.[105] Target and MBH Architects were awarded the "Green Lights Partner/Ally of the Year Award".[106]

Target is the only national retailer employing a Garment Hanger reuse program, which keeps millions of pounds of metal and plastic out of landfills. In 2007, this program prevented 434 million hangers from entering landfills.

On June 15, 2009, the California Attorney General and 20 California District Attorneys filed a lawsuit in Alameda County alleging that Target stores across the state have been illegally dumping hazardous wastes in landfills.[107]

On October 1, 2009, Target Corporation agreed to pay a $600,000 civil penalty for importing and selling a variety of toys with lead paint levels that were higher than is legally allowed. The Consumer Products Safety Commission alleged that "Target knowingly imported and sold the illegal Chinese-made toys between May 2006 and August 2007."[108] A similar problem occurred a few months later in February 2010, when Target pulled Valentine's Day "message bears" from its shelves at the request of the California attorney general's office. The bears, which were manufactured in China, contained more lead than is permissible under federal law for children under 12.[109]

A class action suit was filed in 2014 in the U.S. District Court for the Northern District of Ohio, on behalf of consumers in Ohio that purchased Target-brand wet wipes. The lawsuit filed against Target Corporation alleges the retailer misled consumers by marking the packaging on its up & up® brand wipes as flushable and safe for sewer and septic systems. The lawsuit also alleges that so-called flushable wipes are a public health hazard because they are alleged to clog pumps at municipal waste-treatment facilities.[110]

On Dec. 5, 2018, Alameda County District Attorney O’Malley announced fining Target $7.4 million for putting illegal e-waste, medical supplies and private information into the garbage.[111]


Customer privacy[edit]


In December 2013, a data breach of Target's systems affected up to 110 million customers.[112][113] Compromised customer information included names, phone numbers, email and mailing addresses.[114] In March 2015, Target reached a class-action settlement with affected consumers for $10 million (plus class-action attorney fees).[115] In May 2016, Target settled with affected banks and credit unions for $39 million (plus class-action attorney fees), of which $19 million would be disbursed by a MasterCard program.[116]


Labor relations[edit]


In 2015, Target followed Walmart in raising the minimum wage to $9 per hour.[117] Two years later, Target announced that the minimum hourly wage would be increased to $11 by October 2017 and pledged to raise it to $15 (referred to as "living wage" by labor advocates) by 2020.[118][119]


Corporate identity[edit]


[edit]


96% of American consumers recognize the Target "Bullseye" logo.[120]





  • Original Target logo (1962–67)







  • Second Target logo (1968–present)







  • Third Target logo (1975–2004) "primary", (1975–2018) "secondary"







  • Fourth Target logo (2004–2018)







  • Fifth Target logo (2018–present)







  • Target Greatland logo (1990–2006)







  • Original SuperTarget logo (1995–2006)







  • Second SuperTarget logo (2006–2018)







  • CityTarget logo (2012–15)







  • TargetExpress logo (2014–15)




Nomenclature[edit]


Target uses a practice that was derived in 1989 from The Walt Disney Company[7] by calling its customers "Guests", its employees "Team Members", and its supervisors "Team Leaders". Also, managers are known as "Executive Team Leaders (ETLs)," "Senior Team Leaders (SRTLs)," or "Guest Service Team Leaders (GSTLs)" and the Store Manager is known as the "Store Team Leader (STL)". Further up the "chain of command" are "District Team Leaders (DTL)", "Group Team Leaders (GTL) (sometimes also Group Vice President)", Regional Team Leaders (RTL) (sometimes also Regional Vice President), and finally corporate-level executives.


Product lines and partnerships[edit]


Target has many exclusive deals with various designers and name brands, including Finnish design company Marimekko; architect Michael Graves; athletic wear company Converse; Portland-based undergarment designer Pair of Thieves; Italian fashion label Fiorucci; fashion designers Lilly Pulitzer, Liz Lange, Mossimo Giannulli, and Isaac Mizrahi, among others. To further increase their fashion profile, Target also created its fashion-forward Go International line, which hires famous designers to design collections available only for a few months.[121]

Target, after hiring architect Michael Graves to design the scaffolding used to renovate the Washington Monument and contributing $6 million USD to the restoration plan, introduced its first designer line of products in 1999, the Michael Graves Collection of housewares and home decor products.[121]Walmart and Kmart have followed Target's lead by signing exclusive designers to their stores as well. Target also partners with well-established national brands to create exclusive collections for its stores.[121]

Target also signed an exclusive deal with Food Network to sell VHS tapes of TV shows featuring popular chefs such as Alton Brown, Paula Deen, and Rachael Ray.[when?][citation needed]

In 2005, Target introduced a major revision of prescription bottles, which it calls the ClearRx system. The redesigned bottles are color-coded, flattened-out and turned upside down, providing more room for the label. This system was based on the patent[122] by student Deborah Adler and was named one of TIME's "Most Amazing Inventions of 2005".[123]

Sometimes manufacturers will create red-colored items exclusively for Target. In 2002, Nintendo produced a red special edition variant of the Game Boy Advance, which featured the Target logo above the screen.[124]

In 2005, IFC began a partnership with Target to promote a selection of independent films, both in Target stores and on IFC Monday nights at 9:00 pm Eastern. Originally titled IFC Cinema Redthe promotion was rebranded on-air as The Spotlight in 2007. The in-store headers refer to the selected titles as IFC Indies – Independent films chosen for Target by the Independent Film Channel.[125]

In 2016, Target began to enforce gender neutrality in its marketing of toys, and no longer explicitly listed specific toys as being for "boys" or "girls". This practice was expanded with the February 2016 launch of a new children's decor line, Pillowfort, which will replace its Circo brand and feature more gender-neutral designs and color schemes.[126]


Gift cards[edit]


The Target GiftCard is the retailing division's stored-value card or gift card. Target sells more gift cards than any other retailer in the United States and is one of the top sellers, by dollars and units, in the world.[127] The unique designs of their cards contribute to their higher sales, as well as Target's policy of no expiration dates or service fees.[128] Past and current designs include lenticular, "scratch and sniff" (such as peppermint during the Christmas season), glow in the dark, LED light-up, a gift card on the side of a bubble blower, a gift card that can function as a CD-ROM, and even a gift card that allows the sender to record a voice message. A current environmentally friendly gift card is made from bioplastic manufactured from corn.[129] Target rolled out a new MP3 player gift card for the 2006 holiday season. It holds 12 songs and must be purchased with an initial value of at least $50.

Beginning in January 2010, Target Stores rolled out Mobile GiftCards, through which one can produce a GiftCard barcode on any web-capable cell phone. This data matrix barcode can be scanned at a Target POS like any physical card barcode, and balances can be stored, retrieved, and gifted with the convenience of a cell phone.[130]

Some of these unique design ideas are patented, and these patents are assigned to the Target Brands subsidiary. For example, some such Target GiftCard designs feature a wooden front side. On May 24, 2005, the United States Patent and Trademark Office granted U.S. patent D505,450 for the "ornamental design for a credit or stored value card with wood layer" to inventors Amy L. Lauer and John D. Mayhew.[131] U.S. patent 7004398, for the "stored-value card assembly including a stored-value card, an edible product, and a wrapper", was granted to Michael R. Francis and Barry C. Brooks on February 28, 2006.[132] Both patents have been assigned by their inventors to Target Brands, Inc.

Target GiftCards are also collectors items. Some of the first gift cards issued are valued at over $300 (even though the card doesn't have any money on it). Every year, Target introduces new Holiday GiftCards. In 2007, Target's Holiday GiftCards featured a wind-up flashlight, a musical gift card, a gift card that lights up, and a scented gift card.


Target forensic services[edit]


In 2006, The Washington Post revealed that Target is operating two criminal forensics laboratories, one at its headquarters and the other in Las Vegas.[133] Originally, the lab was created with the role of investigating internal instances of theft, fraud, and other criminal actions that have occurred on its own properties. Eventually, the company began offering pro bono services to law enforcement agencies across the country. Target's Forensic Services has assisted agencies at all levels of government, including such federal agencies as the Bureau of Alcohol, Tobacco, Firearms and Explosives, the Federal Bureau of Investigation, and the United States Secret Service. In fact, the labs have become such a popular resource for law enforcement that Target has had to restrict its assistance to violent felonies.[134][135]


Criticism and controversy[edit]


Animal welfare concerns[edit]


In 2011, Mercy for Animals, a non-profit organization dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies, uncovered animal abuse at a Target egg supplier.[136] Hidden-camera footage shot at Sparboe Farms—a significant egg supplier to Hy-Vee, McDonald's, Sam's Club, SuperValu, and Target—revealed hens crammed into filthy wire cages, unable to fully stretch their wings or engage in most other natural behaviors. The investigator documented workers burning off chicks' beaks without painkillers, torturing animals, and throwing live birds into plastic bags and leaving them to suffocate. Dead hens were left to rot alongside birds that were still laying eggs for human consumption.[citation needed]

The investigation received international media attention; it aired first on ABC's Good Morning America,[137]World News Tonight with Diane Sawyer,[138] and 20/20.[139] As a result of the investigation and the public outcry that followed, Target immediately discontinued its relationship with the company.[140][141][142] In January 2016, Target Corp. announced that it will discontinue the use of eggs from caged hens, and become entirely cage-free by 2025.[143]


Refusal to stock albums after digital release[edit]


Target initially refused to sell Frank Ocean's Channel Orange and Beyoncé's self-titled album, due to those records becoming available to digital retailers, like iTunes, before physical copies were made. Target representatives argued that doing so impacted how well those records would sell at Target stores, and stocking them could cause the corporation to lose money.[144][145] Both of those records are now available at Target's website.


LGBTQ[edit]


Lady Gaga was expected to give the store an exclusive expanded edition of her then upcoming album Born This Waybut ended the deal after discovering that former CEO Gregg Steinhafel donated to a political action group that supported an anti-gay candidate.[146] Target apologized [147] and began its outward support of the LGBTQ community. In 2012 it began by stocking gay pride merchandise and donating half of the profits to GLSEN. [148] In 2014 it began featuring LGBTQ individuals and couples in national advertising.[149] In 2015, Target debuted their #takepride campaign.[150] Target sponsors many LGBTQ non-profits including Human Rights Campaign, GLSEN, GLAAD, Family Equality Council, NGLCC and the Williams Institute. For the last three years, Target has been the presenting sponsor of GLAAD's Spirit Day. In 2017, Target was the founding partner of New York City's Pride Youth Pride. Target has been ranked by LGBTQ Consumers as a favorite brand in 2016 & 2017 by Community Marketing Inc's 10th & 11th Annual LGBT Community Survey. Target has a score of 100 on the Human Rights Campaign Corporate Equality Index [151] for their corporate policies and practices pertinent to lesbian, gay, bisexual, transgender and queer employees.


Store closures[edit]


On Wednesday, November 4, 2015, Target announced that it would be closing thirteen of its stores in the U.S.[152] In a statement, Target spokesperson Kristy Welker said, "The decision to close a Target store is not made lightly. We typically decide to close a store after careful consideration of the long-term financial performance of a particular location."[153] The community of New Ulm, Minnesota protested the closure of the store in town with a social media group entitled "Save New Ulm Target", which gained 10,000 members within a week of its creation.[154] Despite the efforts of many members of the community and even Mayor Robert Buessman of New Ulm, Target upheld its decision to close the New Ulm store.[155] The New Ulm store and the other twelve stores closed on January 30, 2016.[156]


"Bathroom policy" and boycott[edit]


In April 2016, Target announced on its website that it would allow transgender customers and employees access to use restrooms and changing areas that correspond with the gender with which they identify, except where local laws require otherwise. The announcement read: "We believe that everyone — every team member, every guest, and every community — deserves to be protected from discrimination, and treated equally. Consistent with this belief, Target supports the federal Equality Act, which provides protections to LGBT individuals, and opposes action that enables discrimination. In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity."[157] The New York Times called this "the most prominent position taken by a national retailer".[158] In response, the American Family Association (AFA) launched a nationwide boycott; by April 28 about one million people had signed the AFA's petition.[159][160] Around the time of publicity about the policy, polls reported a drop from 42% to 38% of consumers noting they would shop at Target.[161] In mid-May, CEO Cornell said the boycott impacted "just a handful of stores across the country".[162] Some observers, such as Fortune's Phil Wahba, believed that Target's bathroom policy may have caused part of Target's drop in shopper traffic during the second quarter of 2016. On August 17, Target announced it would add a third, private, single-stall locking bathroom at many of its stores.[163] In 2017, Cornell claimed not to know about, or have approved, the policy before it was published. The policy cost the business US$20 million and caused sales to fall nearly 6% in the three quarters following.[164][163]




Events[edit]


  • Target often supports major awards shows, such as the Emmys, Golden Globes, Grammys, and Oscars.

  • Target Corporation is a major sponsor of the annual Minneapolis Aquatennial, where it hosts the Target Fireworks Show, the largest annual fireworks show west of the Mississippi River and the fourth largest annual fireworks show in the United States.[165]

  • Target was a sponsor of the 2006–2007 New Year's Times Square Ball Drop and had its logo placed on the confetti dropped during the celebrations as well as specially designed "2007" glasses.[166]

Sports[edit]


Minnesota United FC[edit]


In January 2017, Minnesota United FC, a Major League Soccer expansion team debuting for the 2017 Season, announced that Target would be the team's front-of-jersey match kit sponsor, as well as sponsoring MLS overall. This brings one of the largest sponsors in the league, especially for an expansion team making its debut appearance. The team also has an advantage of having a large, well-known hometown brand versus an entity outside the region, in addition to the financial benefits of such a large sponsor.


Major League Soccer & US Youth Soccer[edit]


In 2017, Target announced a series of national, local and charitable initiatives that mark the retailer’s largest-ever push into team sports. Target became an Official Partner of Major League Soccer in a multi-year deal that includes airtime during MLS broadcasts on Univision, FOX Sports and ESPN, opportunities for in-stadium experiences, player appearances and ownership of certain major MLS platform.[167] Target also announced a $14 million commitment to local youth soccer through two new national initiatives—an $8 million local soccer grant program, and a $6 million partnership with the U.S. Soccer Foundation to build 100 new soccer play spaces by 2020.[168] Target is the official sponsor of 2017 [169]& 2018[170] MLS All Star Games.


Extreme Sports[edit]


Target sponsors pro freestyle motocross rider Nate Adams, pro snowboarder/skateboarder Shaun White and pro skateboarder Paul Rodriguez (skateboarder).


Chip Ganassi Racing[edit]


Target car driven by Chip Ganassi Racing driver Kyle Larson in the Monster Energy NASCAR Cup Series in 2017

Target was a long-time sponsor of the IndyCar and NASCAR racing teams of Chip Ganassi Racing.[171] Target's relationship with Ganassi in IndyCar go back to 1990 when it began sponsoring Eddie Cheever. Some of their most famous drivers in the 1990s include Michael Andretti, Bryan Herta, and Arie Luyendyk. In the late 1990s, Target Chip Ganassi Racing had a four-year run of winning championships in CART, winning 1996 with Jimmy Vasser, 1997 and 1998 with Alex Zanardi, and 1999 with Juan Pablo Montoya.[172] Ganassi won their first Indianapolis 500 in 2000. The team moved full-time into the rival Indy Racing League in 2003,[173] and won in its first year of full-time competition, with Scott Dixon. Dixon won the championship again in 2008. The 2009 season marked the 20th anniversary of the Target race program. Franchitti won his second career IndyCar championship, and with Scott Dixon finishing second, gave Target a one-two sweep in the IndyCar Series. Dixon and Franchitti won 10 of 17 races (Dixon-5, Franchitti-5) and tied the team record from 1998 where Alex Zanardi and Jimmy Vasser combined to win 10 in the 19-race 1998 CART season. In 2010, Franchitti won the Indianapolis 500. He also won the series championship for the Target team, by five points over second-place finisher Will Power.[174]

Target started sponsoring stock cars in 2001 with Sterling Marlin when Chip Ganassi bought into the Felix Sabates stock car team.[citation needed] In the 2002 NASCAR Winston Cup Series season, the No. 41 Chip Ganassi Target car was driven by Jimmy Spencer, and from 2003 to 2005, Casey Mears drove the car. In 2006, Reed Sorenson took over the No. 41 when Mears moved to a different Chip Ganassi car on the same team. Sorenson drove the car through the 2008 season, and Target has also had some major sponsorship time on the Ganassi Racing No. 40 car with Dario Franchitti and Jeremy Mayfield who subbed for the injured Franchitti. The 40 team has since been shut down. For 2009, the Target sponsorship moved to the No. 42 driven by Juan Pablo Montoya with the newly formed Earnhardt Ganassi Racing.[175] Target also sponsored Earnhardt Ganassi Racing's No. 8 car driven by Aric Almirola, which it co-sponsors in some races with other sponsors such as Guitar Hero and TomTom until the team was disbanded in May 2009. Kyle Larson took over the No. 42 in 2014 and Target sponsored the No. 51 of Phoenix Racing for Larson's Sprint Cup Series debut.[176]



The Target Chip Ganassi[177] car driven by Dario Franchitti won the 94th running of the Indianapolis 500 on Sunday, May 30, 2010.[178]

Target ended its association with IndyCar racing at the end of the 2016 season.[179] In July 2017 Target announced that it would end its sponsorship of Ganassi's NASCAR team at the end of the year.[171]


Naming rights[edit]


Target owns the naming rights to the Target Center, an arena and Target Field, a ballpark, in Minneapolis.


Radio[edit]


Target was the founding sponsor of the Weekend America radio program.


See also[edit]



References[edit]



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